A brand new viral site has been launched for
the upcoming Roland Emmerich film, 2012, which
hits theaters on November 13. You can log on to
the site at InstituteForHumanContinuity.org.
The Institute, which is featured in the film,
is charged with the task of ensuring the human
race will survive after the supposedly-cataclysmic
events that happen in December 2012 and will wipe
out most of civilization. On this site you can
learn about what the Institute does, read press
releases from the Institute and their many Initiatives
and you can even "register" for the
survival lottery that will apparently ensure you
will live past the year 2012.