It’s no secret that many people are afraid of what might happen at the end date of the Mayan calendar. But what isn’t known is how people are preparing for what they believe is the end of the world. ‘Apocalypse 2012’ follows the quirky and remarkable journey of fascinating people around the world who are discovering their own ways to protect themself from what they believe is coming on December 21, 2012. From building survival communities at the top of mountains to constructing underground condominiums in missile silos deep underground, people are getting ready. As a result, the business of Armageddon is flourishing. And according to psychologists, a surprising number of mainstream people are buying into it because it so forcefully underscores the turmoil of the times. As well as observing the characters who are laying the groundwork for that fateful day and those investing in it, the documentary also looks into the psychology behind the 2012 apocalyptic movement, examining where their beliefs come from and what people get out of it. Are their action based on fear alone? Or is there more to the end of the world hype?